Freeze-dried dates, freeze-dried strawberries, freeze-dried corn. A series of new freeze-dried products gradually become the food industry and consumers' "new favor", many industry insiders predicted that the black technology of freeze-dried food will detonate the big health industry. How popular is freeze-dried food?
Recently, our reporter visited a number of leisure food stores and found that freeze-dried food was placed in the most prominent position on the shelves, and freeze-dried food accounted for half of the goods sold.
"It's becoming fashionable to eat freeze-dried food." Store staff told reporters that the store, which has just opened and focuses on a new generation of healthy freeze-dried food, has exceeded expectations with record sales every day.
Decrypt lyophilized black technology: FD technology
Reporters found in the visit, many consumers reported that health, good taste, easy to carry is the main reason to buy freeze-dried food. But there's a black technology behind all this freeze-dried food.
FD, short for FREEZE-DRIED, It's the black technology of the food industry, It’s the vacuum freeze-dried technology used by NASA to feed astronauts on the Apollo moon landings. Some domestic food enterprises took the lead in integrating traditional Chinese food care concepts with FD aerospace black technology and developed a series of new freeze-dried products, including more than 40 kinds of fruits, vegetables and beans, such as freeze-dried dates, freeze-dried strawberries, freeze-dried yellow peaches, freeze-dried corn, and freeze-dried black beans, which attracted the attention of many industry giants and ordinary consumers.
"FD technology will be a new trend in the food industry in the future." Industry insiders believe that with the increase of national demand for healthy and nutritious food, the black technology freeze-dried food with better nutritional quality is expected to become a new hot spot in the market in the next few years, or will detonate the big health industry.
According to related staff, when picked fresh food, frozen immediately to minus 40 ℃, then ice ingredients by vacuum dewatering technology sublimate to gas without liquid (middle), does not destroy the original organizational structure, can keep food color, aroma, taste and shape, and more than 97% of the nourishment composition, without any preservatives, can be long-term preservation under a normal temperature condition
The reporter visited the market and found that compared with traditional food, the price of freeze-dried food was significantly higher, with the unit price of each 100g product at 10 yuan to 50 yuan, but people still kept buying it. "The price difference is mainly caused by the cost of raw materials and processing technology." Related food nutrition experts pointed out that 30 grams of freeze-dried strawberries, for example, needs about 300 grams of fresh strawberries as raw materials.
However, as the demand for healthy and nutritious food increases, price does not seem to be a factor in the increase in sales of freeze-dried foods.
After the new generation of healthy freeze-dried food came to market, more and more consumers came to consult and buy, and the sales market of related freeze-dried products also rose all the way. So the awareness of the whole consumer market is rising, and the market opportunity for a new generation of healthy freeze-dried foods is coming with it.
Freeze-dried foods lead a new generation of snack foods that could explode the big health industry
In foreign countries, freeze-dried food has been quite popular in some developed countries. Related data show that freeze-dried foods are developing fastest in the United States, and freeze-dried foods account for 40 to 50 percent of the convenience foods in the United States. Ten out of 20 coffee and tea plants use freeze-dried technology. As early as 2005, there were more than 100 freeze-dried food plants in the United States and 35 in Japan, and nearly half of the convenience food products in both countries were freeze-dried.
Compared with foreign countries, domestic vacuum freeze-drying technology has only more than 50 years of history. However, in the 21st century, with the enhancement of people's awareness of environmental protection and health, freeze-dried food is once again facing a development opportunity. It is understood that freeze-drying technology is widely popular in the United States, Japan and other developed countries at the same time, Chinese people are surrounded by puffed, fried and other traditional food, so he decided to introduce the technology to the domestic and traditional food combination so that everyone in China to eat a new generation of healthy freeze-dried food.
It is not difficult to find that freeze-dried food is strictly distinguished from puffed, fried and other foods, and is leading a new generation of healthy leisure food fashion. Many industry insiders believe that such differentiated competition expands the market space of leisure food, or will detonate the big health industry.